I’m looking for a freelance content planner to work on a retail project. You will work on creating a content strategy playbook. You will be an content expert with previous experience creating content playbooks (or similar content guidelines/content bible etc.)
You should have cross channel content expertise with an emphasis on ecommerce and on-site content. This is not a social brief and covers everything from the consumer journey through to the best way of presenting assets on the website. We are looking for a planner with hands-on knowable of the following:
· Using research and analysis to inform content briefing
· Creation of briefing templates for different types and formats of content e.g. product description pages, product videos etc.
· Experience of developing optimum content planning or production processes
· Understanding content measurement is a bonus
Day rate: £250 per day for 3 weeks